TikTok Statistics

Updated data, numbers and trends about the world's largest short video platform.

👥
1.5B+
Monthly Active Users
⏱️
52min
Average Daily Time
📱
150+
Countries Available
🎬
1M+
Videos Watched/Min

🌎 Users by Region

🇺🇸

150M

Users in the USA (#1 market)

🇮🇩

127M

Users in Indonesia

🇧🇷

98M

Users in Brazil

📈

+15%

Annual user growth

👤 User Demographics

👩

54%

Users are female

👨

46%

Users are male

🎯

60%

Are between 16-34 years old

📱

90%

Access via smartphone

52 min
Average time a user spends on TikTok per day - more than any other social network

📊 Comparison with Other Networks

PlatformUsers (MAU)Avg Time/DayMain Age
TikTok1.5 billion52 min16-34 years
Instagram2 billion33 min18-34 years
YouTube2.5 billion45 min18-49 years
Facebook3 billion31 min25-54 years

💰 Economy & Monetization

💵

$16B

Estimated revenue in 2025

📈

+40%

Annual revenue growth

🛍️

67%

Users discover products

🎁

$250M+

Paid to creators in 2025

🎬 Content

📹

34M

Videos posted per day

⏱️

21-34 sec

Average video duration

🎵

88%

Videos use music/sound

📱

83%

Users have posted videos

📋 Source note: Data compiled from ByteDance public reports, market research (Sensor Tower, Data.ai, Statista) and third-party analyses. Numbers may vary by source and collection date. Last updated: January 2026.